Sales Director - Adviser Technology
Permanent | Competitive Salary & Bonus Package
Sales Director - Adviser Technology
To support our ambitious growth plans we are looking for an experienced and strategic Sales Director to lead the sales efforts across our suite of technology solutions tailored for the UK retail financial advice market.
Defaqto is one of the UK's most trusted sources of financial product and market intelligence. By bringing together product data, technology, and consumer insight we help everyone make smarter, more informed financial choices now, and in the future. And in doing so, we hope to raise industry standards, power consumer choice, and help the industry meet evolving customer needs.
Role Overview
In this leadership role, you will integrate sales teams from our acquired businesses, optimise sales processes and drive revenue growth as the P&L owner. Your deep understanding of the retail financial advice market alongside a strong background in technology sales - preferably within the fintech or SaaS sector - will play a key part of your success.
Right to Work Requirement
We are unable to provide Skilled Worker sponsorship so you must already hold the right to work in the UK without sponsorship.
As Sales Director, you will
- Work closely with the CSO, senior leadership team and other key stakeholders to design and lead the integration of the existing Defaqto adviser sales teams with the acquired businesses.
- Design and implement efficient sales systems, tools, and processes that streamline
operations, improve team productivity, and support scalability. - Leverage technology to optimize sales workflows, enhance reporting capabilities, and ensure a seamless customer experience.
- Own the revenue target for the combined businesses and technology products
designed for the retail financial advice market. - Craft and execute a data-driven sales strategy that aligns with business objectives
and targets the retail financial advice market. - Develop and execute a comprehensive cross-sell and upsell strategy to maximize
revenue potential within the retail financial adviser space. - Build and nurture consultative relationships with key clients in the retail financial advice market, including senior financial advisers, wealth management firms, and financial planning teams.
- Track and report on key sales performance metrics, including revenue, pipeline
health, and team productivity. - Work closely with the product development, marketing, and customer success
teams to ensure that sales strategies are aligned.
Oversee the recruitment and onboarding of new sales talent.
What you'll need to succeed
- A deep understanding of the retail financial advice market
- Proven technology sales leadership
- Sales leadership and integration experience
- Cross-selling expertise
- A disciplined and consultative sales approach using a recognised methodology
- Technology savvy
- People Management experience
- Analytical and data-driven
Qualifications
- A bachelor’s degree in business, finance, technology, or a related field is essential.
- An MBA or equivalent advanced qualification is desirable
Location
This is a hybrid role where your base can be in our London or Haddenham offices although you'll also need to be free to travel to clients nationally as required.
How we Work
Our values define how we work so that we can achieve our vision, provide a great employee experience, and positively impact our customers.
Think Big | Be Bold | Own it | Team up | Be a Star
We have a vibrant office environment with a hybrid approach to working supported by our flexible working promise. We have a focus on wellbeing, a programme of social, charity and team-building events and free fresh fruit delivered to the office.
Right to Work
We are currently unable provide sponsorship under the Skilled Worker Visa so you will need to hold the right to work in the UK without sponsorship.

Fintel plc and all the businesses within it adopt a zero-tolerance approach to discrimination on any of the protected grounds in the Equality Act 2010.
We are committed to providing equal opportunities to all current and prospective employees regardless of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership.
We aspire to have a diverse workforce because, in our view, diversity enables better business outcomes. We also believe that a more inclusive workplace, where people of different backgrounds work together, ensures better outcomes for all staff. From application to interview, we place inclusion at the heart of all we do.
For these reasons we strongly encourage suitably qualified applicants from a wide range of backgrounds.

- Department
- Sales & Marketing
- Locations
- Haddenham, London
- Remote status
- Hybrid
- Employment type
- Full-time
Why work with us?
-
Happy to talk flexible working
-
A comprehensive package of insurances bringing peace of mind for you and your loved ones 💕
Life assurance, critical illness, private medical and dental insurance
-
Pension
With up to 10% Defaqto contribution
-
25 days holiday per year 🏝️
With the option to purchase up to an additional week
-
Medical Cash Plan
With the ability to flex up or down
-
Defaqto FitPlan 💪
A contribution to gym or sports club membership fees or fitness equipment
-
Wellbeing
Access to a wide range of wellbeing support including EAP, mindful meditation sessions and on-site massages
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A range of ‘flexible’ benefits which can be selected via our benefits platform
Including Cycle to Work 🚲
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Financial advice
Supportive financial advice regarding your retirement planning -
Social events
Regular social, sports and charity events throughout the year
Haddenham
About Defaqto
Part of Fintel plc, Defaqto is one of the UK’s most trusted sources of financial product and market intelligence, supporting financial institutions, intermediaries and consumers to make smarter financial decisions.
Sales Director - Adviser Technology
Permanent | Competitive Salary & Bonus Package
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